Filing your first trademark can feel intimidating, but it’s a powerful move to protect your brand. Here’s how to do it.
- What to Protect
Trademarks protect brand identifier such as a name, logo, slogan, or product label but not the product itself.
- Conduct a Trademark Search
Before filing, do a comprehensive attorney-run search beyond Google for similar names or logos in your industry. An attorney-run search goes beyond Google.
- Choose the Right Class
Select the right class to ensure your registration matches your actual business. Each trademark is registered in one or more “classes.” For example:
- Class 25: Clothing
- Class 35: Marketing services
Also look for coordinated classes for goods and services.
- File Your Application
Applications are filed online through the USPTO. Need owner information, mark image, class description, and filing basis, such as, current use in commerce or intent to use later.
- Monitor and Respond
After filing, a USPTO examiner reviews the application. If there’s an issue, an office action is sent. The applicant needs to respond promptly to keep the filing alive.
- Get Approved and Maintain
Once approved, use the ® symbol and maintain records of your use. Trademarks require renewal filings, so that needs to done.
- Why Legal Guidance Matters
Each step has nuances that can make or break approval. Working with an experienced trademark lawyer ensures your application is strong from the start.
Contact www.ganesanlaw.com for filing your trademark.
